Friday, February 25, 2011

REALTOR SEO - Repeat After Me - Content and Backlinks, Content and Backlinks, Content and Backlinks ...

Maximizing SEO performance for those in the the real estate world, such as REALTORS and Home Inspectors, depends primarily on Content and Backlinks. If you don't know what they are, I suggest going to the library and checking out some books on SEO. SEO stands for Search Engine Optimization. If you didn't know that, hurry to the library.

SEO for Dummies was one of the books I read. It opened my eyes a lot. One of the things I learned from this book, and from an SEO vendor I interviewed, is that a lot of SEO optimization is not magic. You don't have to have a degree in Mass Comm or IT to make great progress in SEO. If you do no more than work on your content and backlinks while blogging you can make great strides in SEO. Of course you will need a website to link back to.

Blogging and commenting on blogs is one way, and one of the most effective ways, to generate Google Juice. Remember, Google Juice works for all SEs, not just Google.

But how you blog and comment can make a difference. A big difference. Make sure that every time you blog you choose key words for the title and first paragraph that match and are pertinent to the blog. Make sure the blog is pertinent to your cause, such as your business. Keep your eyes on the prize. Unless you like to spend time blogging about different subjects as a hobby, always make sure your blogs support your agenda. Don't waste time blogging about your pet unless you own a pet store.

Commenting on other blogs can also help maximize your SEO. Blogs get more attention than comments usually because they have more content and better content. But comments can be more time effective since you probably don't have to put as much thought (hence, time) into a brief comment compared to a well thought out blog. But, as in a blog, including a backlink (sometimes referred to a linkback, among others) back to your website in your comment or comment signature block can increase SEO just because of the linkback. Every backlink makes your website seem more important in the eyes of the SEs.

Of course it helps if your comment is pertinent to the message of the blog too. Telling the author "Thanks for your helpful blog. I'll start using that.", does little to interest a SE.

All SEO books and guides I have ever read or classes and seminars I have attended emphasize content and backlinks as the two most important components of SEO. Eye on the prize, and happy blogging!

Thank you,

Richard Acree


http://habitecinspections.com

Comments in this article are the copyrighted intellectual property of Richard Acree, President, HABITEC Home and Building Inspections, LLC, and contributing members of the Active Rain Real Estate network, and are intended to educate and otherwise assist home owners, sellers and buyers, building owners, sellers and buyers, realtors, real estate investors, property managers, and lenders in the process of owning, buying or selling homes or commercial buildings. HABITEC is a residential (home) and commercial building inspection company serving Middle Tennessee including Nashville, Brentwood, Franklin, Murfreesboro, Smyrna, Mt. Juliet, Hendersonville, Dickson, Belle Meade, Columbia, Spring Hill and more! In addition to building inspections HABITEC offers Environmental Services for mold assessments, radon testing and water quality analysis. Additional information about HABITEC can be found on our website at http://habitecinspections.com, or call 615-376-2753.

Richard Acree is the author of the HABITEC Home and Building Inspections ActiveRain Blog and founder of the ActiveRain Group Tennessee Home and Building Inspectors. All are welcome to join and see more blogs like this one. You can also join HABITEC on Facebook or Linked .

Friday, February 18, 2011

HABITEC Completes Another Continuing Education Course for REALTORS in TN!

HABITEC Completes Another Continuing Education course presentation for REALTORS licensed in Tennessee!!

On February 16, 2011, HABITEC presented the TENNESSEE HOME INSPECTION course at the Eastern Middle Tennessee Association (EMTAR) of REALTORS facility at 2588 North Mt. Juliet Road, Mt. Juliet, TN, 37122, from 08:30 AM - 4:00 PM. The Point of Contact at EMTAR for this class was Cher Dugan, EMTAR Senior Administrative Assistant, DuganC@realtracs.com, 615-758-9851.

HABITEC offers the 6 hour TREC-approved class in Home Inspection topics pertinent to REALTORS. Topics include Exterior Components, Interior Spaces and Components, Foundations, Roof and Attic, HVAC, Electrical, and Plumbing. These classes are available in a classroom setting with Richard Acree as the Instructor. The classes are offered as a power point presentation with hundreds of fascinating pictures and interesting perspective offered by Richard. These classes also give REALTORS a chance to interact with a certified and licensed Home Inspector, ask questions and discuss in general and in detail the issues that come up during a Home Inspection.

The purpose of this course is to explain the rules of the State of Tennessee, Department of Commerce and Insurance, for Home Inspection procedures, methods and requirements. The classes will help Realtors understand what the Home Inspector should be looking at and what the Home Inspector should be looking for. Terminology, methods of inspection, tools and limitations of the Home Inspection processes will be included. The end result of this course will be to help REALTORS understand the State of Tennessee rules and requirements for Home Inspections and better prepare the REALTOR to discuss the Home Inspection Report with their Client. The Client will then be able to understand the report and make a better decision regarding the real estate transaction.

REFERENCES: The following REALTORS attended the Class and have graciously offered to use their name as references for the course.

Kimberly Lamberson-Brown, Broker Headquarters Group, 456-4014, kimberly@brokerheadquarters.com

Sheila Kennedy, Coldwell Banker Barnes, 423-5158, kennedy55158@att.net

Janice Becker, Cottage Realty, 330-7198, janice@thepowerhouseteam.org

Tracy Reed, Cottage Realty, 335-6000, homeswithtracy@gmail.com

Michael Rogers, Cottage Realty, 426-2238, mike@thepowerhouseteam.org

Karen Mitchell, Cottage Realty, 481-0800, karenmitchell@realtracs.com

Debbie Ford, Keller Williams Realty, 305-1603, dford@realtracs.com

Sandra Brown, Crye-Leike Realtors, 818-5016, sandra.brown@crye-leike.com

Tommy Harvey, Crye-Leike Realtors, 210-4445, harveyt@crye-leike.com

Kitty Woodson, Crye-Leike Realtors, 957-3587, kitty.woodson@crye-leike.com

Mindy Ogle, Gatlin Group, Inc., 587-1111, mindy@gatlingroup.com

Jimmy Hagar, Summit Realty, 429-7792, hagarj@realtracs.com

Jim Martin, Sunbelt Real Estate, 597-9824, jmartin@dtccom.net

Ruth Jenkins, Realty Association, 838-8120, rahillis@comcast.net

Heidi Nanto, Reliant Realty, 268-1416, hnanto@yahoo.com

Fred Cope, Reliant Realty, 587-3500, rfredcope@msn.com

Please check the HABITEC website to see when the next class for TENNESSEE HOME INSPECTION is scheduled.

Thank you,

Richard Acree


http://habitecinspections.com

Comments in this article are the copyrighted intellectual property of Richard Acree, President, HABITEC Home and Building Inspections, LLC, and contributing members of the Active Rain Real Estate network, and are intended to educate and otherwise assist home owners, sellers and buyers, building owners, sellers and buyers, realtors, real estate investors, property managers, and lenders in the process of owning, buying or selling homes or commercial buildings. HABITEC is a residential (home) and commercial building inspection company serving Middle Tennessee including Nashville, Brentwood, Franklin, Murfreesboro, Smyrna, Mt. Juliet, Hendersonville, Dickson, Belle Meade, Columbia, Spring Hill and more! In addition to building inspections HABITEC offers Environmental Services for mold assessments, radon testing and water quality analysis. Additional information about HABITEC can be found on our website at http://habitecinspections.com, or call 615-376-2753.

Richard Acree is the author of the HABITEC Home and Building Inspections ActiveRain Blog and founder of the ActiveRain Group Tennessee Home and Building Inspectors. All are welcome to join and see more blogs like this one. You can also join HABITEC on Facebook or Linked .

Friday, February 11, 2011

US Government Role in Housing Finance Market to be Reduced

Treasury Secretary Tim Geithner was interviewed this morning on CNBC regarding the revised role of Fannie Mae, Freddie Mac and FHA in the housing mortgage business. Geithner indicated the role of the US Government will be reduced relative to what happened leading up to the latest housing debacle.

The pace of this reform will be over the next 5-7 years, a pace that is too slow for some. Geithner indicates this pace is necessary so as not to destabilize a fragile housing market. Other analyst on CNBC indicated that this pace is not fast enough.

Components of the reform include a minimum of 10% downpayments and a higher fee for the government backed securities. Geithner says the process will encourage private sector involvement in the business of mortgage loan guarantees, although the role of the US Government in mortgage backed securities will not go away.

Hopefully this will be a good thing for the housing market going forward.

Thank you,

Richard Acree


http://habitecinspections.com

Comments in this article are the copyrighted intellectual property of Richard Acree, President, HABITEC Home and Building Inspections, LLC, and contributing members of the Active Rain Real Estate network, and are intended to educate and otherwise assist home owners, sellers and buyers, building owners, sellers and buyers, realtors, real estate investors, property managers, and lenders in the process of owning, buying or selling homes or commercial buildings. HABITEC is a residential (home) and commercial building inspection company serving Middle Tennessee including Nashville, Brentwood, Franklin, Murfreesboro, Smyrna, Mt. Juliet, Hendersonville, Dickson, Belle Meade, Columbia, Spring Hill and more! In addition to building inspections HABITEC offers Environmental Services for mold assessments, radon testing and water quality analysis. Additional information about HABITEC can be found on our website at http://habitecinspections.com, or call 615-376-2753.

Richard Acree is the author of the HABITEC Home and Building Inspections ActiveRain Blog and founder of the ActiveRain Group Tennessee Home and Building Inspectors. All are welcome to join and see more blogs like this one. You can also join HABITEC on Facebook or Linked .

Wednesday, February 9, 2011

Tennessee Building Inspections - Increased Commercial Building Transactions in Middle Tennessee

Nashville Building Inspections - HABITEC sees increase in Commercial Building Inspection needs in Nashville and Middle Tennessee. Recently HABITEC has experienced an increased interest in Commercial Building Inspections in Middle TN. Calls have come in for inspections of apartment buildings, retail buildings, churches and distribution centers.

Further evidence of an increase in commercial building exchanges was visible in an article by Anita Wadhwani, published on The Tennessean website at http://www.tennessean.com/article/20110209/BUSINESS02/102090346/2095/BUSINESS02/Smith-Halleman-buy-properties-Nashville-Cincinnati, detailing a large commercial building exchange in the Nashville area.

According to Wadhwani, "Nashville real estate investors Smith/Hallemann Partners have partnered with a Birmingham, Ala.-based firm in a $100 million deal to purchase commercial properties in Nashville and Cincinnati, including the offices of the Cincinnati Enquirer newspaper, the companies announced Tuesday. The transaction in Nashville includes a three-building plaza near the airport and known as One, Two and Three Lakeview Place in the Century City Office Park. Collectively, the space is about 380,000 square feet. Current tenants include offices leased by Thomas Nelson Publishers, CNA Insurance, Vista-Pro, Amerigroup and Hartford Insurance."

This increased interest in commercial building transactions may indicate the commercial building real estate market has reached a bottom and now is a good time to invest in commercial buildings. If you are considering purchasing a commercial building, make sure to protect your investment with a commercial building inspection by an experienced commercial building inspection company like HABITEC.

Thank you,

Richard Acree


http://habitecinspections.com

Comments in this article are the copyrighted intellectual property of Richard Acree, President, HABITEC Home and Building Inspections, LLC, and contributing members of the Active Rain Real Estate network, and are intended to educate and otherwise assist home owners, sellers and buyers, building owners, sellers and buyers, realtors, real estate investors, property managers, and lenders in the process of owning, buying or selling homes or commercial buildings. HABITEC is a residential (home) and commercial building inspection company serving Middle Tennessee including Nashville, Brentwood, Franklin, Murfreesboro, Smyrna, Mt. Juliet, Hendersonville, Dickson, Belle Meade, Columbia, Spring Hill and more! In addition to building inspections HABITEC offers Environmental Services for mold assessments, radon testing and water quality analysis. Additional information about HABITEC can be found on our website at http://habitecinspections.com, or call 615-376-2753.

Richard Acree is the author of the HABITEC Home and Building Inspections ActiveRain Blog and founder of the ActiveRain Group Tennessee Home and Building Inspectors. All are welcome to join and see more blogs like this one. You can also join HABITEC on Facebook or Linked .

Nashville Home Inspector - Lasko Space Heater Recall

Space heater recall announced by Nashville TN Channel 4 TV. Channel 4 informed viewers in Nashville and Middle Tennessee on Tuesday, February 8, 2011, about a recall of space heaters announced by Lasko Products. Over 100,000 Lasko and Air King space heater units have been recalled because they can melt. For the complete story please see the article at http://www.wsmv.com/news/26795929/detail.html .

Thank you,

Richard Acree


http://habitecinspections.com

Comments in this article are the copyrighted intellectual property of Richard Acree, President, HABITEC Home and Building Inspections, LLC, and contributing members of the Active Rain Real Estate network, and are intended to educate and otherwise assist home owners, sellers and buyers, building owners, sellers and buyers, realtors, real estate investors, property managers, and lenders in the process of owning, buying or selling homes or commercial buildings. HABITEC is a residential (home) and commercial building inspection company serving Middle Tennessee including Nashville, Brentwood, Franklin, Murfreesboro, Smyrna, Mt. Juliet, Hendersonville, Dickson, Belle Meade, Columbia, Spring Hill and more! In addition to building inspections HABITEC offers Environmental Services for mold assessments, radon testing and water quality analysis. Additional information about HABITEC can be found on our website at http://habitecinspections.com, or call 615-376-2753.

Richard Acree is the author of the HABITEC Home and Building Inspections ActiveRain Blog and founder of the ActiveRain Group Tennessee Home and Building Inspectors. All are welcome to join and see more blogs like this one. You can also join HABITEC on Facebook or Linked .

Saturday, February 5, 2011

Nashville Home Inspector - "Ready for Inspection", What Does That Mean?

One of the phrases we use as Nashville Home Inspectors is "Ready for Inspection". A home that is scheduled for a Nashville area Home Inspection needs to be ready for inspection. What does that mean?

In a nut shell, ready for inspection means all utilities are ON and the owner/occupant has granted permission for the Inspection to take place. If the home is occupied the business of "ready for inspection" is usually not an issue. If the home is not occupied, this can be an issue.

HUD homes, or any banked owned home, presents a special challenge for the Home Inspector. HABITEC Home Inspectors have inspected HUD homes, or bank owned homes, on many occasions in the Nashville area and throughout Middle Tennessee. These homes present a special challenge usually because the home has been abandoned and/or winterized for a period of time. The main issue is utilities. Keeping in mind the definition of ready for inspection I offered earlier, in order for a home to be ready for inspection the home needs to be de-winterized, or re-energized, so that those components that depend on the utilities can be evaluated.

This includes plumbing appliances that depend on a source of water, HVAC appliances that depend on gas or electricity, and any other device that depends on electricity. When it comes to utilities, ready for inspection means the gas needs to be turned ON at the meter, the water needs to be turned ON at the street side shutoff valve, and the electricity needs to be turned ON at the main panel and all circuit breakers need to be CLOSED. Home Inspectors are not authorized to turn these utilities ON. In fact, if they do, often times their insurance companies will not provide coverage, hence damage protection, should their be a malfunction when the utility is turned ON. That includes closing circuit breakers.

So listing agent REALTORS and HUD officials, please make sure the home you are responsible for selling is ready for inspection. And please do not send word via the buyer that "You're Home Inspector can do that [turn the utilities ON]." I have seen significant disasters when utilities are turned ON for the first time in a long time. Especially when the water is turned ON. You need a plumber to do that.

Thank you,

Richard Acree


http://habitecinspections.com

Comments in this article are the copyrighted intellectual property of Richard Acree, President, HABITEC Home and Building Inspections, LLC, and contributing members of the Active Rain Real Estate network, and are intended to educate and otherwise assist home owners, sellers and buyers, building owners, sellers and buyers, realtors, real estate investors, property managers, and lenders in the process of owning, buying or selling homes or commercial buildings. HABITEC is a residential (home) and commercial building inspection company serving Middle Tennessee including Nashville, Brentwood, Franklin, Murfreesboro, Smyrna, Mt. Juliet, Hendersonville, Dickson, Belle Meade, Columbia, Spring Hill and more! In addition to building inspections HABITEC offers Environmental Services for mold assessments, radon testing and water quality analysis. Additional information about HABITEC can be found on our website at http://habitecinspections.com, or call 615-376-2753.

Richard Acree is the author of the HABITEC Home and Building Inspections ActiveRain Blog and founder of the ActiveRain Group Tennessee Home and Building Inspectors. All are welcome to join and see more blogs like this one. You can also join HABITEC on Facebook or Linked .

Thursday, February 3, 2011

Mold Assessment in Nashville - For or Against?

HABITEC offers mold assessment services (inspection and sampling) in Nashville and Middle Tennessee. Some have suggested that mold services including testing and assessments are not necessary. I disagree and here is why.

First let me say that mold services are not for everybody. At HABITEC Home and Building Inspections, LLC, we have undergone training at two agencies and I can say that this is a complicated subject and a very serious service to offer. It is not unreasonable for some to go through the training and find that they simply do not understand the material. If you are poorly trained, or you just cannot understand the information, then you will not be able to offer a quality service. I encourage those people not to engage in mold assessments.

Second, I agree with those who see a conflict of interest when an individual is trained, tested and "certified" by the same agency (like a lab) that will provide support lab services for the assessor. How could you ever fail? I think it is important that third party agencies do the training and certification, not the company offering lab services.

Third, lab support is critical to successful mold services. If you have poor lab support in the form of sample processing or the physical report, you will not offer a quality mold service. At HABITEC we use the MoldREPORT which is an excellent presentation of the lab results.

Fourth, some suggest that you can determine whether or not you have mold in your house just by using your eyes or nose. Therefore, there is no need to test. I strongly disagree. The EPA and many in the business of IAQ will tell you that scientific knowledge of mold is growing every day. What is known today will be enhanced tomorrow. An example is that there are hundreds of species of mold and many more suspected. They come in many different colors, shapes, sizes and textures. They are created from different sources. Some have little smell at all, especially if it is dormant. To suggest that an individual can "know" they have mold in their building based solely on their senses of sight or smell is a mistake. This mistake can waste money cleaning or removing material that is normal household dirt or, worse, endanger someone's health if not identified correctly.

Mold assessments should only be conducted by individuals who have undergone quality training and testing, individuals who can clearly explain to their Client the many aspects of mold including options for mitigation, and individuals willing and able to help the Client through the complete mitigation process including mitigation verification.

Richard Acree


Comments in this blog posting are the copyrighted intellectual property of Richard Acree, President, HABITEC Home and Building Inspections, LLC, and are intended to educate and otherwise assist home owners, sellers and buyers, building owners, sellers and buyers, realtors, real estate investors, property managers, and lenders in the process of owning, buying or selling homes or commercial buildings. HABITEC is a residential (home) and commercial building inspection company serving Middle Tennessee including Nashville, Brentwood, Franklin, Murfreesboro, Smyrna, Mt. Juliet, Hendersonville, Dickson, Belle Meade, Columbia, Spring Hill, Lebanon, Gallatin and more! In addition to building inspections HABITEC offers Environmental Services for mold assessments, radon testing and water quality analysis. Additional information about HABITEC can be found on our website at http://habitecinspections.com, or call 615-376-2753.

Richard Acree is the author of the HABITEC Home and Building Inspections blog at ActiveRain, WordPress, and Blogger, and Founder of the ActiveRain Group Tennessee Home and Building Inspectors. All are welcome to join and comment on those blogs and group. You can also follow HABITEC on Facebook and Richard on Linked. Thank you!